Every Thursday night, art, music, creatures, and cocktails come together at the California Academy of Sciences in San Francisco for an event called Nightlife.
Designed and built for a Metamorphosis-themed evening, this interactive, life-sized, inflatable elephant is a collaboration between myself and CCA cohorts Rafi Ajl and Seth D'Ambrosia.
"Faces of type are like men’s faces. They have their own expression, their complexion, their peculiar twists and turns of line to identify them immediately to friends, to whom each is full of identity.” — J.L. Frazier
Everyday we interact with words, letters, and numbers through reading and writing — rarely do we stop to contemplate the aesthetic arrangement of these forms. This BFA thesis project focused on typography as the basis of design in order to educate and help the general public appreciate letterforms as physical structures in dynamic relationships.
An exploration of visual territory through analog forms —a process of making, accessing, and critiquing everyday objects in order to critique the structure of materials and media.
By stripping away typography, symbol and language, analog forms are a way to reexamine how we think, see, and interpret visual material.
Smell has the ability to immediately evoke emotional reaction that no other sense can. And many times, particular smells are connected to a personal memory. Smell-O-Media is an olfactory riff on Twitter that I created for my Public Interactives studio class at CCA.
In this interactive experience, I invited people to select one (or more) of six boxes to smell. Then, using a simple Twitter-like mobile-friendly website I'd created, participants were asked to document their name, where they are from, what the smell makes them think of, and any personal story connected to that smell in 140 characters or less.
After submitting their olfactory tweet, participants got to see what others thought the smell could be. While not everyone had a personal memory connected to each scent, participants who did were rewarded by having their story appear on a large monitor for others to enjoy.
Curious what people had to say about these these 6 scents? Check out Smell-O-Media for yourself!
Tomboy Tailors: Made-to-measure fine clothing for women and men who enjoy dressing exceptionally well.
Logo Concept: A media and production company based in Vancouver, B.C.
Logo Concept: An easy way for busy, young professionals to make seasonal, local meals, Good Table delivers fresh food each week with simple preparation instructions and food source information.
Lynn David: A handbag company that blends a passion for creativity and love for handbags and fabrics
San Francisco Tsunami Swim Club
Logo Concept: A masters-level swim club with both swim and synchronized swimming teams
Frameline36: Campaign for the largest and longest running LGBT film festival in the world.
Logo Concept: Empowering women and girls impacted by poverty, violence and inequality through collective, informed giving.
The West End: The second-oldest neighbourhood in Vancouver and built around the streets of Davie, Denman, and Robson, the West End offers great shopping, dining, and nightlife.
Meant to engage everyone from tots to adults, Faces of Type is an interactive, experimental alphabet that plays with the idea of literal faces of type.
The Frameline Film Festival is the largest and longest running LGBT film festival in the world.
In addition to designing the new brand and campaign for the 2012 festival, this project involved a complete website overhaul including strategy, structure, and design.
Full Campaign Identity / Print Design
Web Design / Site Structure / Wireframe
Word Poems is a study in imagery and interpretation; handwritten words convey feelings invoked by the viewer of certain photographs.
The words are arranged in such a way — in a sequence — so that the collection of words becomes a poem that replaces the photograph. The process of tracing and arranging the words submitted by each person replaces the process of capturing the image on film. Process replaces process.
Minnow is the next generation smart water meter, a simple kit that installs in your home and tells you how much water you're using, as you're using it.
Developed during the Business of Design course at CCA, my team and I wanted to fundamentally change people's relationship with water. Minnow's easy to install sensors and in-line meter provide exact water for your household. Not only does Minnow provide real-time water usage, it will also send leak alerts, monitor water quality, and allow you to compare your household water use with others in your region.
Ideation + Business Strategy / Brand & Identity / App & Display Design / Project Management / Financial Lead
Remedy Interactive delivers intelligent safety software solutions help health and safety organizations drive towards injury-free workplaces.
In order to cater to a wide variety of customers, Remedy Interactive needed a fully responsive site that offered quick access to the content each audience segment required. The site needed to be interactive and succinctly feature product information in an easy-to-digest manner.
Navigation / Content Strategy
Web Design / Interaction Design
MindShift is an app designed to help youth in British Columbia better cope with anxiety. It serves as an on-the-go virtual coach, helping young people manage their mild to moderate anxiety rather than avoid it.
In just 3 months after its launch, MindShift had over 8,000 downloads and was listed as the #1 Free Mental Health app by World of Psychology.
Content Strategy / Visual Design
As a leader in the steaming entertainment business, Roku was looking for a dramatic visual update to their online presence. Working closely with Roku's internal marketing and development teams, I designed a fresh, airy layout to use as a template-style guideline for their website.
Roku wanted their email communications to visually match the new website, so I also designed and developed a modular-style, mobile-friendly email that could be used as a template for any future communication.
Content / Navigation Strategy
Web and Interaction Design
Email Design and Development