If you've ever moved any sort of distance, you know that living in a new area means you have to find new hang-out spots, and of course, new places to buy groceries. Thankfully, my husband has been living in Silicon Valley for over a month already and has an affinity for a supermarket called Lucky.
Earlier this week, we were picking up a few last minute dinner items and noticed a 2 for 1 hummus sale. Yes please! At the checkout, I noticed that rather than simply crediting the price of the second container of hummus, it said 100% off. From a marketing perspective, I think that is absolute genius.
Seeing 100% off on my receipt got me thinking. What if Lucky were to create a smart phone app that capitalized on its name?
Here's how it would work: When you get to the store (or before), open the app and tap the "I'm feeling lucky button". In turn, you receive a coupon or discount for a particular item. Fairly simple. However, there is another twist.
Once you've been through the checkout and have your grocery receipt, you scan a barcode at the bottom of the receipt which holds all of the information about the items you purchased during your trip. This does a couple of things:
1. It tells Lucky what you're buying and how often 2. It allows them to give you coupons that are more in line with the items you purchase on a regular basis. 3. You keep coming back because you're receiving coupons for things you actually use (rather than getting a coupon for $3.00 off canned cat food when you have a dog)
So there you go Lucky. Free idea.