“All of the same principles apply but you’re working at a micro level, so it’s hard to get away with mistakes. I love the purity and simplicity. ”
“Would you say you’re creatively satisfied?”
“Oh no,” he shakes his head, purses his lips, and looks down in a way that indicates there is more to that statement than those two words.
“I always wish I had more time.”
Rod goes on to explain a conundrum I’m already well aware of, not because I’ve had experience running a business but because I too am someone who would love to focus the majority of my time on side projects. It’s the reason he started Glyfyx and it’s the reason he hosts workshops like Alphabetic Order, an educational play-lounge for the typographically curious.
It’s easy to be deceived by his calm, humble demeanor, but don’t let it fool you. Rod’s work has been prominently featured in books like Just My Type by Simon Garfield and Steven Heller’s Typography Sketchbooks. His type foundry has designed fonts for companies like Motorola, EA