Examining the transitory, fluid nature of temporal type
Within the field of typography, letterforms typically embody either static or kinetic form. However there is yet another category that escapes the purely static or purely kinetic. This is temporal typography. As the familiarity of a form or object decreases, the interpretation requires an active exchange between recognition and perception, encouraging additional levels of interaction from the viewer and allowing new possibilities to be imagined. Understanding and testing the limits of where this interchange occurs will allow me to speculate on and reimagine letterforms that communicate in new or different ways.