Exploring generative design as a way to produce new and unexpected temporal letterforms. Brooke’s work explores temporal typography, which challenges and questions the boundaries of static, kinetic, physical and digital type.
Exploring generative design as a way to produce new and unexpected temporal letterforms.
Within the field of typography, letterforms typically embody either static or kinetic forms. However there is yet another category that escapes the purely static or purely kinetic. This is temporal typography. Unlike static typography, these forms are not bound by one iteration within a singular viewing experience. And similar to kinetic type, temporal typography carries the stamp of time but is not relegated movement or time-based media. Temporal letterforms have the ability to manifest themselves in both static and kinetic ways, as well as physical and digital and therefore cannot be evaluated by the same functional factors of traditional typography: legibility and readability. Viewership and perception are elevated, and formal and experiential conditions are re-prioritized as the forms transition from one state to the next. As a means of mapping the territory of temporal typography and setting parameters for my explorations, I have identified and defined three independent qualities of temporal type: transitory, navigable, and medial. My studies examine these characteristics as distinct from one another allowing me to explore the boundaries and define intrinsic qualities of temporal typography.
These are all cases that are familiar. But what about Middle case? What forms present themselves between upper and lower case? What happens to the reading experience when the problem of time is forced upon middle case?
Happy accidents. Exploring temporal type.
Exploring temporal type. Encountering glitches.
But aren't they? Studies of three dimensional, navigable, temporal typography.
Sometimes when you don't sleep enough, beautiful things happen.
Examining the transitory, fluid nature of temporal type
Within the field of typography, letterforms typically embody either static or kinetic form. However there is yet another category that escapes the purely static or purely kinetic. This is temporal typography. As the familiarity of a form or object decreases, the interpretation requires an active exchange between recognition and perception, encouraging additional levels of interaction from the viewer and allowing new possibilities to be imagined. Understanding and testing the limits of where this interchange occurs will allow me to speculate on and reimagine letterforms that communicate in new or different ways.
